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SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their own keyword search tool. Spyfu Promo Code
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
After running searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword query, showing SpyFu does the most granular deep-dive research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Promo Code
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I am on the advertisements tab but the options are similar when you click on the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Promo Code
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way You enter a place, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this website’s monthly ad budget that may be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of businesses. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run either a one-off report or a report.
That sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO advantage on your competitors. Spyfu Promo Code
Along with the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
Advertisement History will show you, via color bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, from CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Spyfu Promo Code
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of key word group , domain, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing since our review, making it even more attractive to SMBs.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Promo Code