Intro Spyfu Pros And Cons
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Spyfu Pros And Cons
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see results differed between each of my opponents. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that, after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single keyword query, revealing SpyFu will arguably the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I received the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Pros And Cons
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a couple years demonstrating the general number of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Pros And Cons
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and accessible contact information that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that keyword position changes and reports back with domain rankings. Using the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run either a one time report or a recurring report.
This sort of competitive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to gain an SEO edge. Spyfu Pros And Cons
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
Ad Background will show you, via color bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Spyfu Pros And Cons
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of key word group name, domain, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find that their tools helpful for aggressive search. I don’t use Their own Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Spyfu Pros And Cons