Background Spyfu Rank Tracking
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options . Spyfu Rank Tracking
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between every one of my opponents. The five key words I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing SpyFu will the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which may or may not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Rank Tracking
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you can also see a chart which goes over a span of a few years showing that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to just two of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Rank Tracking
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter a location, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that may then be exported to direct management system or your CRM. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that reports back together with domain positions and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of analysis that is competitive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps ways to gain an SEO edge on your competitors. Spyfu Rank Tracking
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
Ad History will show you, via colour coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a good PPC advertiser consistent you can look to employ that ad copy technique to a market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This tool is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they tried and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Spyfu Rank Tracking
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an unlimited number of comparison search results , key word, keyword collection, backlink, and domain combined with data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing because our review, making it attractive to SMBs.
I find that their tools pretty helpful for research. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Spyfu Rank Tracking