Background Spyfu Recon
SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Spyfu Recon
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords I used were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competitor sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, showing SpyFu does the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Recon
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click the natural tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Recon
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the same manner as a keyword search: You enter a place, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and accessible contact information that can subsequently be exported into your CRM or lead management system of that site. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless industries. Users may download the templates in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a report or a report.
This sort of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage on your competitors. Spyfu Recon
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can view time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
Ad History will show you, via color bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that advertisement copy technique to some niche market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they tried and left (which could be ones for you to avoid from the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, search volume, and you might exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Spyfu Recon
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink name, key word collection, domain name, and comparison search results along with data export. The performance that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search much as explained above but the number of information that They provide (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Spyfu Recon