Background Spyfu Report
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options . Spyfu Report
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see outcomes differed between each of my competitors. The five key words I used were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword showing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Spyfu Report
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to only 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Report
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way as a keyword search: You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and this site’s monthly advertising budget that can then be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways to acquire an SEO edge on your competitors. Spyfu Report
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, through coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a domain.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you can also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Spyfu Report
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of comparison search results name, key word, keyword group, backlink, and domain name combined with data export. The functionality you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing since our review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Spyfu Report