Intro Spyfu Research
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Spyfu Research
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between every one of my competitors. Were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word showing SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Research
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years showing the general number of keywords being bid on by all 3 sites. You can also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Research
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly advertising budget and contact information that may then be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless businesses. Users can download the templates from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There is also You start ongoing tracking that keyword position changes and reports back together with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one time report or a report.
That Type of aggressive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for you to gain an SEO advantage. Spyfu Research
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior.
Keyword Ad History
Keyword Advertisement History will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which may be ones for you to avoid out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Spyfu Research
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of comparison search results , keyword, keyword group, backlink, and domain combined with data export. The functionality you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing because our original review, making it attractive to SMBs.
I find their tools pretty useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every project. Spyfu Research