Background Spyfu Resources
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options . Spyfu Resources
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between each of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing SpyFu will the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu targets price, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Resources
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only 2 of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Resources
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner as a search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly ad budget and contact information that is available that can subsequently be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that keyword ranking changes and reports back with domain positions. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run either a one time report or a report.
This Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO advantage on the competition. Spyfu Resources
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via color bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to some niche market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, look volume, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Spyfu Resources
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of keyword collection , domain name, backlink, and comparison search results combined with boundless data export. The performance that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed its pricing because our initial review, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Resources