Background Spyfu Results
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Spyfu Results
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how outcomes differed between each of my competitors. The five keywords that I used were IT consultant , electronic advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
After running searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword showing how SpyFu will arguably the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Results
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a period of a few years showing that the general number of key words being bid on by all three sites. You may also rollover the chart to see key words specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Results
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and contact information that may subsequently be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless industries. Users can download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing tracking that reports back together with domain rankings and keyword position changes. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This Type of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to acquire an SEO edge. Spyfu Results
With the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see behavior , time-of-day visitors, and sections.
Keyword Advertisement History
Advertisement Background will show you, through colour bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser consistent you can look to employ that ad copy technique to a market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your market ) and which ones they tried and left (which may be ones that you prevent out of the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Spyfu Results
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of keyword collection domain, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing.
I find their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the amount of data that They give (in a straightforward fashion) at the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Spyfu Results