Background Spyfu Review 2016
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Spyfu Review 2016
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe results differed between every one of my competitors. Were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After running searches in my five evaluation terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word showing how SpyFu does the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu focuses on price, which might or might not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Review 2016
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For your PPC version you can also see a chart which goes over a period of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to only 2 of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the options are similar once you click on the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Review 2016
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the same manner as a keyword search: You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and that site ad budget that can be exported into your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates from the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There is also You start tracking that reports back with domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
This sort of competitive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways for you to acquire an SEO advantage on the competition. Spyfu Review 2016
With the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view behavior visitors, and segments.
Keyword Ad History
You will be shown by keyword Advertisement Background, through colour bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good consistent you can look to apply that ad copy technique to a market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they tried and left (which may be ones that you avoid out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Spyfu Review 2016
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search described above but the amount of data that They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each project. Spyfu Review 2016