Introduction Spyfu Review 2018
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their very own keyword search tool. Spyfu Review 2018
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see how outcomes differed between each of my competitors. Were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
After running searches in my five test terms, I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword question, revealing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got the same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Review 2018
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a few years showing the general number of key words being bid on by all 3 sites. You can also rollover the chart to see keywords specific to just 2 of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Review 2018
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same manner as a search: You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site advertising budget and contact information that may be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin ongoing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways for one to gain an SEO advantage on your competitors. Spyfu Review 2018
Along with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, through coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. If you find a key word being advertised on by a good PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones that they tried and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you can exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a search tool. Spyfu Review 2018
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain name combined with boundless data export. The performance you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing since our inspection, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for research that is aggressive. I don’t use Their own Keyword Smart Search much as described above but the amount of data that They provide (in a straightforward fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Review 2018