Introduction Spyfu Review
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices . Spyfu Review
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe how results differed between each of my competitors. The five key words I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Review
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a few years demonstrating that the general number of key words being bid on by all three sites. You can also rollover the chart to find keywords specific to just two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Review
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the table you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that can subsequently be exported into your CRM or direct management system of this site. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless businesses. Users may download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a report.
This sort of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO advantage on your competitors. Spyfu Review
Along with the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad Background, through color coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a good PPC advertiser persistent then you can look to apply that advertisement copy technique to some niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your niche) and which ones they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a research tool. Spyfu Review
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of domain name, key word, keyword collection, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools helpful for aggressive research. I do not use Their own Keyword Smart Search as explained above but the amount of information which They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Spyfu Review