Introduction Spyfu Sales Leads
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their own keyword search tool. Spyfu Sales Leads
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for one key word query, showing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Sales Leads
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years showing the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar when you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Sales Leads
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same way You enter a location, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and contact information that can be exported to your CRM or lead management system of this site. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO edge on the competition. Spyfu Sales Leads
With the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this stage, you can view search-engine behaviour traffic, and segments.
Keyword Ad History
Keyword Advertisement History will show you, through coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, look volume, as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a research tool. Spyfu Sales Leads
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an infinite number of key word, keyword group domain name, backlink, and comparison search results along with boundless data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Spyfu Sales Leads