Intro Spyfu Scottsdale
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices along with their keyword search tool. Spyfu Scottsdale
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between every one of my competitors. The five key words that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, revealing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Scottsdale
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a couple years showing the overall number of keywords being bid on by all three sites. You can also rollover the graph to find keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those key words for your own use. As you can see I’m on the ads tab but the options are similar when you click on the natural tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Scottsdale
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same way You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that may subsequently be exported into direct management system or your CRM. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users may download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin tracking that keyword position changes and reports back together with domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring report.
This sort of analysis that is aggressive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for you to acquire an SEO edge on your competitors. Spyfu Scottsdale
Together with the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view segmentstraffic, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Spyfu Scottsdale
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an infinite number of backlink name, key word group, domain name, and comparison search results combined with data export. The functionality you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search described above but the number of information that They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Scottsdale