Intro Spyfu Screenshot
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Screenshot
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one key word query, revealing how SpyFu does the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or might not be important to your business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Screenshot
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also see a graph which goes over a span of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Screenshot
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site advertising budget that can be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways for one to acquire an SEO advantage on your competitors. Spyfu Screenshot
Along with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser consistent you can look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Spyfu Screenshot
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of domain name, keyword group, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed on its pricing.
I find that their tools pretty helpful for search. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Screenshot