Introduction Spyfu Search
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own keyword search tool. Spyfu Search
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between each of my competitors. The five key words that I used were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one key word showing how SpyFu does the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu targets monthly price, which may or might not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Search
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to only two of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of this graph. You can view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Search
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same way as a keyword search: You enter a place, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and contact information that may be exported to your CRM or lead management system of this site. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for one to acquire an SEO advantage on your competitors. Spyfu Search
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view behavior traffic, and segments.
Keyword Advertisement History
Ad Background will show you, through color bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that ad copy technique to a market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you might also exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Spyfu Search
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of comparison search results name, keyword, keyword group, backlink, and domain along with boundless data export. The functionality you receive with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing.
I find their tools pretty helpful for search that is competitive. I do not use Their Keyword Smart Search much as described above but the number of information which They give (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Search