Intro Spyfu Semrush
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Spyfu Semrush
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how results differed between every one of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword question, showing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Semrush
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years showing that the overall number of key words being bid on by all three websites. You may also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are similar once you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Semrush
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the same way as a search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and accessible contact information that may be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back with domain positions. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a one time report or a recurring report.
That sort of analysis that is aggressive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage on the competition. Spyfu Semrush
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this stage, you can see time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to some niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Spyfu Semrush
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of domain, key word collection, backlink, and comparison search results combined with boundless data export. The performance that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools pretty useful for search that is competitive. I do not use Their Keyword Smart Search explained above but the amount of data that They provide (in a simple fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way Each project. Spyfu Semrush