Introduction Spyfu Seo Review
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Spyfu Seo Review
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my opponents. The five keywords that I used were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Seo Review
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you may also find a graph which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the ads tab but the choices are comparable when you click the organic tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Seo Review
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and available contact information that can be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users can download the templates from the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a report.
This Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to gain an SEO edge. Spyfu Seo Review
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent then you can look to employ that ad copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a specific domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they attempted and left (which may be ones that you avoid from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Spyfu Seo Review
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of backlink , key word, keyword group, domain, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools pretty helpful for aggressive research. I don’t use Their own Keyword Smart Search explained above but the number of data which They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Spyfu Seo Review