Background Spyfu Site Audit
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices alongside their very own search tool. Spyfu Site Audit
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see outcomes differed between every one of my opponents. Were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one key word revealing how SpyFu does the most granular research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Site Audit
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you can also see a chart which goes over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the graph. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar once you click the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Site Audit
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner as a key word search: You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that website’s monthly advertising budget that can be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You start continuing monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the option to run either a report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways for one to acquire an SEO advantage on the competition. Spyfu Site Audit
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad Background, via coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Typically, if you see a key word being advertised on by a fantastic PPC advertiser consistent then you can look to employ that ad copy technique to some market of the keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players on your market ) and which ones they tried and left (which could be ones that you avoid out of the gate). All this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, search volume, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Spyfu Site Audit
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an infinite number of key word collection , domain, backlink, and comparison search results along with boundless data export. The performance that you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed its pricing because our review, making it attractive to SMBs.
I find their tools pretty useful for search. I do not use Their Keyword Smart Search explained above but the amount of data that They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Spyfu Site Audit