Introduction Spyfu Specials
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own research tool. Spyfu Specials
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between each of my opponents. Were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word query, revealing how SpyFu does arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets monthly cost, which might or may not be significant to your small business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Specials
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only 2 of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab but the options are similar once you click the natural tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Specials
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a keyword search: You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and contact information that may be exported to your CRM or direct management system of this site. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users may download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that keyword position changes and reports back together with domain rankings. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the option to run either a report or a report.
This Type of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to gain an SEO edge. Spyfu Specials
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser consistent you can look to apply that advertisement copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players on your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, by CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Spyfu Specials
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of key word, keyword collection domain name, backlink, and comparison search results combined with unlimited data export. The functionality you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search much as described above but the amount of data that They give (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Spyfu Specials