SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices . Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between each of my opponents. The five key words that I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competition websites.
After running searches on my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for one keyword query, revealing how SpyFu does the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years showing the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those keywords for your own use. As you can see I’m on the ads tab but the options are similar when you click the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that is available that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of businesses. Users can download the templates from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin continuing tracking that keyword position changes and reports back with domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
That Type of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways for one to acquire an SEO advantage. Spyfu
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you might also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Spyfu
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed its pricing.
I find that their tools helpful for search. I don’t use Their Keyword Smart Search described above but the number of data that They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu