Introduction Spyfu Subscriptions
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Spyfu Subscriptions
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe outcomes differed between every one of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word showing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Subscriptions
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you can also see a graph which goes over a span of a few years showing that the overall number of key words being bid on by all three websites. You can also rollover the graph to see key words specific to only 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Subscriptions
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner as a search: You enter keywords and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site advertising budget and contact information that can be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. Users may download the templates from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that reports back with domain rankings and keyword ranking changes. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways to gain an SEO edge. Spyfu Subscriptions
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, through color coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domainname.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones that they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume, as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. Spyfu Subscriptions
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of key word collection , domain, backlink, and comparison search results combined with unlimited data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find that their tools pretty useful for search that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Spyfu Subscriptions