Intro Spyfu Testiomionail
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Spyfu Testiomionail
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my opponents. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I found that, after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for a single key word revealing how SpyFu will the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Testiomionail
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also see a graph which goes over a period of a couple years showing that the overall amount of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to just two of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable when you click on the organic tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Testiomionail
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way as a keyword search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this website’s monthly ad budget and available contact information that can be exported into direct management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words picked up to five competitors’ URLs, then was given the option to run a one time report or a monthly report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO edge on the competition. Spyfu Testiomionail
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
Advertisement Background will show you, via color bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser persistent then you can look to apply that ad copy technique to some market of the bigger keyword. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players on your market ) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, search volume, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Spyfu Testiomionail
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of keyword, keyword collection name, domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing.
I find their tools useful for search. I don’t use Their Keyword Smart Search as described above but the number of information that They provide (in a simple fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Testiomionail