Introduction Spyfu Tips
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Spyfu Tips
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. The five keywords I used were IT consultant , digital marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competition sites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for one key word revealing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu targets price, which may or might not be important to your business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Tips
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Tips
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts the exact same manner You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site advertising budget and contact information that is accessible that can then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of industries. Users may download the templates from the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing monitoring that keyword position changes and reports back with weekly domain rankings. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage. Spyfu Tips
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, through color bars often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to a niche market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a specific domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players on your niche) and which ones they attempted and left (which could be ones for you to prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you can exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Spyfu Tips
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of backlink name, keyword, keyword collection, domain, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search that They give (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way Each project. Spyfu Tips