Background Spyfu Toolbar
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Spyfu Toolbar
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe results differed between every one of my opponents. The five keywords that I used were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing SpyFu does the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Toolbar
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years showing that the overall amount of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Toolbar
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter businesses and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and available contact information that can then be exported to lead management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users may download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that keyword ranking changes and reports back with weekly domain rankings. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a report or a recurring report.
That sort of competitive analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for you to acquire an SEO edge on your competitors. Spyfu Toolbar
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see segments, time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to a niche market of that keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Spyfu Toolbar
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain name, key word group, backlink, and comparison search results combined with data export. The functionality that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed its pricing.
I find their tools useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Spyfu Toolbar