Intro Spyfu Training
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Spyfu Training
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. Were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Training
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also find a chart which goes over a period of a few years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only two of those sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Training
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a keyword search: You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and contact information that is accessible that may be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization product I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You begin tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a monthly report.
That Type of analysis that is aggressive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for one to gain an SEO edge. Spyfu Training
Along with the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, search volume, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Spyfu Training
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of comparison search results , key word, keyword collection, backlink, and domain name along with data export. The performance you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing because our original inspection, making it all the more attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Spyfu Training