Intro Spyfu Trial
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices alongside their keyword research tool. Spyfu Trial
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
After running searches in my five test terms, I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu targets cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Trial
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a few years showing the overall number of key words being bid on by all 3 sites. You can also rollover the chart to see keywords specific to just 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Trial
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same manner as a search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site advertising budget that may then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin continuing tracking that reports back with domain positions and keyword ranking changes. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run either a report or a recurring report.
That Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO advantage on your competitors. Spyfu Trial
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, via color coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser persistent you can look to employ that ad copy technique to a niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domainname.
This tool is useful in looking Your opponents (or larger players in your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a research tool. Spyfu Trial
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of keyword group name, domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed on its pricing because our initial inspection, making it all the more attractive to SMBs.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search much as explained above but the amount of information that They give (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Every undertaking. Spyfu Trial