Introduction Spyfu Tutorial
SpyFu is among the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices along with their own keyword search tool. Spyfu Tutorial
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to observe results differed between every one of my opponents. The five key words that I used were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word showing how SpyFu will the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Tutorial
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For the PPC version you can also see a chart which goes over a span of a couple years demonstrating the overall amount of key words being bid on by all three websites. You may also rollover the chart to see key words specific to just two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Tutorial
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site’s monthly advertising budget that may then be exported to your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a report.
That Type of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for one to gain an SEO edge on your competitors. Spyfu Tutorial
Along with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a key word being advertised on by a good PPC advertiser persistent you can look to employ that ad copy technique to some market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones they tried and left (which may be ones for you to prevent from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, look volume, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Spyfu Tutorial
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of key word collection domain, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive search. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way Each project. Spyfu Tutorial