Introduction Spyfu Tutorials
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword research tool. Spyfu Tutorials
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between every one of my competitors. The five key words I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one key word revealing SpyFu does the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Tutorials
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the overall number of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only 2 of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Tutorials
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a keyword search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly advertising budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword position changes and reports back together with domain positions. Using the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, then was given the choice to run a report or a report.
This sort of competitive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help ways to gain an SEO advantage. Spyfu Tutorials
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view behavior , time-of-day traffic, and sections.
Keyword Advertisement History
Keyword Ad Background will show you, through colour coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a good PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, search volume, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Spyfu Tutorials
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty useful for aggressive research. I don’t use Their Keyword Smart Search described above but the number of data which They provide (in a simple fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Spyfu Tutorials