Intro Spyfu Twitter
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Twitter
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how results differed between every one of my competitors. The five keywords that I used were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word showing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets cost, which might or might not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Twitter
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating the overall amount of key words being bid on by all three sites. You may also rollover the graph to see key words specific to only two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Twitter
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same way You enter keywords and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site advertising budget that can be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin tracking that reports back together with domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the option to run a one time report or a report.
This Type of analysis that is aggressive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways for you to acquire an SEO edge. Spyfu Twitter
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can view on-page behavior , time-of-day visitors, and segments.
Keyword Advertisement History
Ad History will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to a market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, from CPC, and you might exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Spyfu Twitter
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of key word collection domain name, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing.
I find that their tools helpful for research. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way Every undertaking. Spyfu Twitter