Background Spyfu Versus Semrush
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Spyfu Versus Semrush
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between each of my opponents. The five keywords I used were internet shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword query, revealing how SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Versus Semrush
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a couple years demonstrating that the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Versus Semrush
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a search: You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that can be exported into your CRM or lead management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that keyword position changes and reports back with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run a one-off report or a report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways to gain an SEO edge on your competitors. Spyfu Versus Semrush
Together with the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
Ad History will show you, through colour coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. Spyfu Versus Semrush
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of key word, keyword group , domain, backlink, and comparison search results combined with boundless data export. The performance you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty helpful for research. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Spyfu Versus Semrush