Introduction Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices . Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how results differed between each of my opponents. The five keywords I used were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword query, showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a few years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same way as a search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of that site. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users can download the templates from the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that reports back with domain rankings and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to gain an SEO advantage. Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view segments, time-of-day traffic, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad History, through colour coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a particular domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones that they attempted and left (which could be ones that you avoid from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of key word, keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty useful for competitive search. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Spyfu Vs Keyword Spy Vs Market Samurai Competition Analysis