Introduction Spyfu Vs Longtail Pro
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Spyfu Vs Longtail Pro
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how results differed between each of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
After running searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word query, showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Vs Longtail Pro
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also see a chart which goes back over a period of a few years demonstrating that the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to find key words specific to just two of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Vs Longtail Pro
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a key word search: You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and accessible contact information that can be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps ways for you to gain an SEO edge. Spyfu Vs Longtail Pro
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view behavior traffic, and sections.
Keyword Advertisement History
Advertisement Background will show you, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some niche market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they attempted and left (which may be ones that you prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter search volume, by CPC, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Spyfu Vs Longtail Pro
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of key word collection domain, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing since our original inspection, making it even more attractive to SMBs.
I find their tools pretty useful for research. I do not use Their Keyword Smart Search as explained above but the number of data which They provide (in a simple fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Spyfu Vs Longtail Pro