Introduction Spyfu Vs Market Samurai Competition Analysis
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Vs Market Samurai Competition Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, revealing SpyFu does arguably the most granular investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Vs Market Samurai Competition Analysis
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years showing that the overall number of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Vs Market Samurai Competition Analysis
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can subsequently add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same way as a key word search: You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly ad budget and contact information that is available that may then be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That Type of competitive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways to acquire an SEO advantage. Spyfu Vs Market Samurai Competition Analysis
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can view segmentsvisitors, and behavior.
Keyword Ad History
Advertisement Background will show you, via color bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Spyfu Vs Market Samurai Competition Analysis
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of key word group domain, backlink, and comparison search results along with boundless data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing.
I find their tools helpful for competitive research. I do not use Their own Keyword Smart Search as described above but the amount of information which They provide (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Vs Market Samurai Competition Analysis