Intro Spyfu Vs Similarweb
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their very own search tool. Spyfu Vs Similarweb
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were pcmag, digital marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword revealing SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Vs Similarweb
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also find a chart which goes back over a period of a few years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only two of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the ads tab however, the options are comparable when you click the natural tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Vs Similarweb
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same way You enter a place, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and contact information that is accessible that may be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in countless industries. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start continuing tracking that reports back with domain positions and keyword ranking changes. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one time report or a report.
That Type of analysis that is competitive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways to acquire an SEO advantage on the competition. Spyfu Vs Similarweb
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domain.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Spyfu Vs Similarweb
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of backlink name, keyword, keyword group, domain name, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools useful for research. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way Every project. Spyfu Vs Similarweb