Introduction Spyfu Website Scraper
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Website Scraper
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word query, showing SpyFu does the most granular investigation into key word data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Website Scraper
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you may also see a graph which goes over a span of a few years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this chart. You can see and download those key words for your own use. As you can see I am on the advertisements tab however, the options are similar once you click the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Website Scraper
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site ad budget and available contact information that may then be exported into direct management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin ongoing monitoring that keyword position changes and reports back together with domain positions and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run either a one-off report or a monthly report.
This Type of competitive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on your competitors. Spyfu Website Scraper
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view segmentsvisitors, and on-page behavior.
Keyword Advertisement History
Keyword Ad History will show you, via colour bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a specific domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, look volume, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Spyfu Website Scraper
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink name, key word, keyword collection, domain, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our inspection, making it attractive to SMBs.
I find that their tools useful for competitive research. I do not use Their own Keyword Smart Search described above but the number of information which They provide (in a simple fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Website Scraper