Background Spyfu Website
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options along with their very own keyword search tool. Spyfu Website
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. Were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, showing SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Website
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you can also see a chart which goes back over a span of a few years showing that the overall number of key words being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this chart. It is possible to see and download those keywords for your own use. As you can see I’m on the ads tab but the options are comparable when you click on the natural tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Website
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly ad budget and contact information that can be exported to your CRM or direct management system of this site. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. Users can download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You start tracking that reports back together with weekly domain positions and keyword position changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run either a one-off report or a recurring monthly report.
This Type of competitive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways to acquire an SEO advantage on your competitors. Spyfu Website
Along with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see search-engine behaviour , time-of-day visitors, and sections.
Keyword Advertisement History
Advertisement History will show you, through coded bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser persistent you can look to employ that ad copy technique to some market of the keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones that you prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Spyfu Website
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of domain name, key word collection, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc study.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing since our initial review, which makes it even more attractive to SMBs.
I find their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Each project. Spyfu Website