Intro Spyfu Wiki
SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own keyword search tool. Spyfu Wiki
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between each of my opponents. The five keywords I used were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for one key word question, showing SpyFu does arguably the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses on price, which might or may not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Wiki
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you may also find a graph which goes over a span of a couple years demonstrating the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Wiki
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly advertising budget and available contact information that may be exported into lead management system or your CRM. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless businesses. Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start tracking that reports back with domain positions and keyword position changes. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring report.
This sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways to gain an SEO edge on the competition. Spyfu Wiki
Along with the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of different websites. Through this platform, you can see time-of-day traffic, sections, and behavior.
Keyword Ad History
Ad Background will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Spyfu Wiki
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of key word group , domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing.
I find their tools helpful for aggressive search. I do not use Their own Keyword Smart Search that They give (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Spyfu Wiki