SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their very own keyword search tool. Spyful
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu will the most granular research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Spyful
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to only two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyful
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and contact information that may subsequently be exported into your CRM or direct management system of this site. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin continuing tracking that reports back together with domain positions and keyword position changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
That Type of analysis that is competitive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways to acquire an SEO edge on the competition. Spyful
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, through color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent it’s possible to look to apply that ad copy technique to a market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, by CPC, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Spyful
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of domain, key word, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our review, making it attractive to SMBs.
I find that their tools useful for search that is aggressive. I don’t use Their Keyword Smart Search explained above but the number of information that They provide (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way Every undertaking. Spyful