Intro Spyfy Pro Version
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfy Pro Version
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between every one of my opponents. The five key words I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word query, revealing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfy Pro Version
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a few years demonstrating that the general number of key words being bid on by all three websites. You may also rollover the graph to find key words specific to only two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the chart. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfy Pro Version
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that is available that can subsequently be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run either a report or a monthly report.
That sort of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways to acquire an SEO edge on the competition. Spyfy Pro Version
Together with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Ad History
Ad History will show you, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Spyfy Pro Version
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of key word, keyword collection name, domain, backlink, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing.
I find their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfy Pro Version