Intro Spyfy Review
SpyFu is among the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Spyfy Review
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how outcomes differed between every one of my competitors. Were pcmag, electronic marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one key word revealing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Spyfy Review
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar when you click on the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfy Review
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and available contact information that can subsequently be exported into your CRM or lead management system of that site. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. Users can download the templates from the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing tracking that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
This Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage on your competitors. Spyfy Review
Along with the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, through color bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good persistent then you can look to apply that advertisement copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you might exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Spyfy Review
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of competitor/domain comparison search results name, key word, keyword collection, backlink, and domain name along with data export. The performance that you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our original review, which makes it even more attractive to SMBs.
I find their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search much as described above but the number of information that They provide (in a straightforward fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Spyfy Review