SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spylookup
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for one keyword showing SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu targets price, which might or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Spylookup
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click on the organic tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spylookup
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same way as a keyword search: You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and available contact information that may then be exported into your CRM or lead management system of that site. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youbegin monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one time report or a report.
That Type of aggressive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to gain an SEO advantage. Spylookup
With the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see segments, time-of-day visitors, and on-page behavior.
Keyword Ad History
Ad Background will show you, through colour coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some market of that keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Spylookup
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of backlink , keyword collection, domain, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing.
I find that their tools helpful for competitive search. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spylookup