Intro Spyme Tools
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their very own research tool. Spyme Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe outcomes differed between each of my opponents. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word showing how SpyFu does arguably the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Spyme Tools
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a couple years showing that the general number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the ads tab but the choices are similar once you click the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyme Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a keyword search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and accessible contact information that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users can download the templates in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You start monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
That Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for one to acquire an SEO advantage on the competition. Spyme Tools
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see behavior visitors, and sections.
Keyword Advertisement History
Ad Background will show you, through colour coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a fantastic PPC advertiser consistent it’s possible to look to apply that ad copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter look volume, by CPC as you can see, and you might also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Spyme Tools
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of backlink , key word, keyword group, domain, and comparison search results combined with boundless data export. The performance that you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools useful for competitive research. I don’t use Their own Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Spyme Tools