Introduction Suggestion Keyword Finder
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own research tool. Suggestion Keyword Finder
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my competitors. The five keywords that I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word showing how SpyFu does the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Suggestion Keyword Finder
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to find key words specific to just 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Suggestion Keyword Finder
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youbegin tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis that is competitive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways for you to gain an SEO edge. Suggestion Keyword Finder
Along with the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that advertisement copy technique to a niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, look volume, and you can also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Suggestion Keyword Finder
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find their tools helpful for research. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Suggestion Keyword Finder