SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Sycara
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. The five key words I used were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single key word revealing how SpyFu will arguably the most granular investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Sycara
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you can also see a graph which goes over a span of a couple years showing the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of this chart. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are similar when you click on the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Sycara
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same manner You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site advertising budget that may subsequently be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run either a one time report or a report.
This Type of aggressive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps ways for one to acquire an SEO edge. Sycara
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of different websites. Through this platform, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, through coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to some market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter search volume, from CPC as you can see, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Sycara
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of competitor/domain comparison search results , key word collection, backlink, and domain name along with boundless data export. The performance that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty useful for research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Sycara