Introduction The Best Keyword Research
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . The Best Keyword Research
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how results differed between each of my competitors. The five keywords that I used were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word showing SpyFu does the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. The Best Keyword Research
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating that the general amount of key words being bid on by all three sites. You can also rollover the chart to find key words specific to just two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories The Best Keyword Research
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and contact information that can be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
That sort of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways to acquire an SEO advantage. The Best Keyword Research
Along with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view segmentstraffic, and behavior.
Keyword Advertisement History
Ad History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Normally, if you find a key word being promoted on by a good PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to some market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a keyword research tool. The Best Keyword Research
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of key word group name, domain, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search described above but the amount of information that They provide (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Each project. The Best Keyword Research