Intro The Best Keyword Research Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options along with their own keyword research tool. The Best Keyword Research Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. Were pcmag, digital advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for one keyword showing how SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. The Best Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating the general number of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories The Best Keyword Research Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the same manner You enter key words and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and accessible contact information that can be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways for one to gain an SEO edge. The Best Keyword Research Tool
With the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of other websites. Through this stage, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players in your market ) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. The Best Keyword Research Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of competitor/domain comparison search results , key word collection, backlink, and domain combined with data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for keyword research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.
I find that their tools helpful for aggressive search. I don’t use Their Keyword Smart Search described above but the number of data which They provide (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Every undertaking. The Best Keyword Research Tool