Introduction The Keyword
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own search tool. The Keyword
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my opponents. The five key words I used were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one key word showing SpyFu does arguably the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or may not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. The Keyword
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you can also find a graph which goes over a span of a couple years showing the general number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories The Keyword
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same manner as a key word search: You enter a place, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and contact information that can then be exported to your CRM or direct management system of this site. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users may download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin continuing monitoring that keyword position changes and reports back with weekly domain positions. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways to gain an SEO edge on the competition. The Keyword
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day traffic, segments, and behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, through coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to a market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you might also exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. The Keyword
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of comparison search results , key word collection, backlink, and domain combined with data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools pretty helpful for search that is aggressive. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way Every project. The Keyword