Introduction Tool Competition
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices along with their own keyword research tool. Tool Competition
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between every one of my competitors. The five key words I used were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single key word revealing how SpyFu does arguably the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Tool Competition
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you can also see a chart which goes over a span of a couple years demonstrating the general number of key words being bid on by all 3 websites. You can also rollover the chart to find key words specific to just 2 of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Tool Competition
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the same way You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site advertising budget that may then be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless businesses. The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You start tracking that keyword position changes and reports back with domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This sort of competitive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO advantage on the competition. Tool Competition
Together with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view search-engine behaviour visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, through colour bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to apply that ad copy technique to a niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a particular domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they attempted and left (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Tool Competition
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of keyword group , domain name, backlink, and comparison search results along with data export. The performance you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our initial review, making it attractive to SMBs.
I find their tools useful for aggressive research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Tool Competition