Introduction Tools Like Semrush
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Tools Like Semrush
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between every one of my opponents. The five keywords I used were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one key word revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Tools Like Semrush
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a few years demonstrating that the general number of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only 2 of the websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Tools Like Semrush
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a search: You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that can then be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any additional optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users may download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords youstart ongoing tracking that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
This Type of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to gain an SEO edge on your competitors. Tools Like Semrush
Together with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this platform, you can see time-of-day traffic sections, and behavior.
Keyword Ad History
Advertisement Background will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to a market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Tools Like Semrush
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain name, keyword collection, backlink, and comparison search results along with boundless data export. The functionality you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools useful for aggressive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Each undertaking. Tools Like Semrush