Introduction Tools Like Similarweb
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . Tools Like Similarweb
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe results differed between each of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
After conducting searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Tools Like Similarweb
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a period of a couple years demonstrating the overall number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click on the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Tools Like Similarweb
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site ad budget that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also Keywords youbegin ongoing monitoring that keyword position changes and reports back together with domain rankings and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run either a one-off report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to acquire an SEO advantage on the competition. Tools Like Similarweb
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other sites. Through this platform, you can view on-page behavior visitors, and segments.
Keyword Advertisement History
Advertisement History will show you, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good persistent then you can look to employ that ad copy technique to some niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This instrument is useful in looking Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Tools Like Similarweb
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of keyword collection domain, backlink, and comparison search results combined with unlimited data export. The functionality that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for ad hoc study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find that their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search that They give (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Tools Like Similarweb